How DUNE (2021) Did the Impossible

The newest adaptation of Dune, directed by Denis Villeneuve has finally hit cinemas – and HBO Max, but you should probably see it on the big screen – and against all the odds it has been a huge success, with Dune Part Two recently being green lit. While I will be releasing my thoughts on the movie – basically my review – later on, for this video I wanted to examine the marketing, box office trends and other factors which contributed to Dune becoming a hit when it seemed like such a difficult thing to pull off. After all if Dune can do it, maybe some other supposedly “unfilmable” projects can do it too.

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